Clear, actionable communication drives planning, and those plans can be the difference-maker. And believe me, if an organization doesn’t articulate its story, employees, customers, or the community will fill in the holes, rightly or wrongly. Don’t let others take control of your narrative!

Organizations often overlook internal communication. For various reasons, employees can be the last to learn about news and events affecting their organization. Carlton Communications believes that employee buy-in to the mission, vision, and values of the company can be a game changer. When employees understand why and how they are contributing to the overall plan, there is almost nothing they won’t support.

Internal or external, intentional communication requires effort, and planning effective communication to all audiences is crucial for maintaining integrity in the face of both near- and long-term organizational challenges.

Take control of how that information is passed on—to employees, customers, and the community.