Strategy
Knowing what to say and when to say it is an art.
Developing a comprehensive strategic communications plan—whether for a crisis, a merger, a change in leadership, or a global pandemic—requires considering not only what a leader will say, but also how, when, where they deliver it, and who is receiving the message.
Strategy
For over thirty years, Carlton Communications has helped leaders genuinely communicate with employees, customers, and the community. By asking the right questions, staying calm under pressure, and employing a direct, consistently clear communication style, Carlton Communications has guided leaders through various communication challenges, both big and small.
Crisis
In a crisis, things become serious quickly, leaving no time for adequate planning, messaging, and notification in the moment. Change in leadership? Missed earnings? Merging or being acquired? Eroding public trust? Carlton Communications has probably communicated through it.
In a crisis, time is generally not a friend. Being prepared ahead of time is its own reward, and Carlton Communication can help plan for the expected and the unexpected.
Power of We, GSI Annual Meeting video, writer, director, producer
Spread Kindness campaign, one of a series, writer, producer, voice