Clear, actionable communication drives planning, and those plans can be the difference-maker. If an organization doesn’t articulate its own story, employees, customers, or the community will fill in the holes, rightly or wrongly. Don’t let others take control of your narrative!

Internal Communication

Organizations may underestimate the power of internal communication to unify employees behind a leader. For various reasons, employees often learn about news and events affecting their organization last, which undermines trust instead of fostering it.

Carlton Communications believes that employee buy-in to the company's mission, vision, and values can be a game-changer. When employees understand why and how they are contributing to the overall plan, there is almost nothing they won’t support.

• Sterling Bank Success, a company rebrand, internal video (writer, director, producer)

External Communication

Take control of how that information is passed on—to employees, customers, and the community.

• GSI, Spokane County Distribute PPE to Area Small Businesses

• Greater Spokane Incorporated Launches Point 09 Campaign

• Umpqua Bank Completes Merger with Sterling

• Sterling Lays off 63 in Vancouver

• Spokane-based Sterling Completes $730M